Last week, Groove Jones had the pleasure of hosting an enthusiastic group of game development and VR students from UT Dallas, led by their professor, Jeff Price.
The students got hands-on with our cutting-edge XR Avatar Scanner and explored the myriad of ways it`s reshaping interactive media. It was a fantastic opportunity for them to gain real-world insights into potential career paths in this vibrant industry.
We`re excited to see what the future holds for these bright minds!
Groove Jones is excited to announce that we have two productions that will be recognized at the American Advertising Awards, Dallas Chapter event on February 29, 2024. Our clients Toyota Motor North America - https://pulse.ly/2viqdgzhlh and Ferrero SpA, Advantage Unified Commerce - https://pulse.ly/s0jm3aywjj are up for the prestigious ADDY awards.
We are looking forward to celebrating with our local Dallas Agency colleagues and creatives. The American Advertising Awards are the largest advertising awards program in the United States.
Renowned judges from around the nation judged the local competition, which will determine who will receive the honor of Gold and Silver ADDYs ®. We are thrilled to share this with our clients and agency partners.
Embark on a virtual journey like no other with the Zion Cemetery VR Experience 🌟
https://pulse.ly/uue1mkqoge Powered by the latest in immersive technology, this VR adventure brings to life the rich history and stories of Zion Cemetery. Learn more about how this groundbreaking project was created and see how history and technology merge to revive the past in a way you`ve never experienced before.
Available now through the @META VR App Lab! 🕶️ Dive in here:https://www.oculus.com/deeplink/?action=view&path=/app/9739772016097395
#MeetTheGroovers - This week, we’re spotlighting our incredible Development Supervisor, Andrea Simeone, who has been an integral part of the Groove Jones team for the past five years. Andrea’s passion for technology and games is infectious, and he is always eager to empower his team to both inspire and transcend creative challenges.
Prior to joining Groove Jones, Andrea had 15 years of experience in various roles spanning management and software development. He possesses a remarkable versatility within the software realm and is always eager to explore new frontiers.
While Andrea doesn’t have a single favorite project at GJ, he finds satisfaction in harnessing his technological expertise and experience to contribute to projects that serve noble causes, particularly in education and healthcare.
In his free time, Andrea is a passionate gamer. He is also constantly honing his culinary skills!...
Agency Spotter released their Top 100 Marketing Agencies Report on January 25, 2024, and Groove Jones was ranked #1 at the top of the list. https://www.groovejones.com/groove-jones-ranked-1-in-agency-spotter-top-100-marketing-agencies-report/
The Top Marketing Agencies report evaluates more than 3,400 marketing agencies based on Agency Spotter`s proprietary research methodology. This report takes a look at marketing agencies across marketing strategy, experiential marketing, promotions, shopper marketing, influencer marketing, multi-cultural marketing, word-of-mouth marketing, events, direct marketing, content marketing, Search (SEO and SEM), and marketing automation.
#MeetTheGroovers - This week, we`re spotlighting our fabulous Animation Lead, Tiffany Sweet, whose been with GJ for 5 years! Tiffany brings positivity and hard work to the GJ team and loves bringing 3D characters and objects to life. Before Groove Jones, Tiffany worked at a newspaper, a library, and as a freelance animator.
One of her favorite projects she`s worked on (hard to pick) was Spirit Halloween where her and the team were able to make 3D animated videos including some of the Spirit mascots to be displayed in many stores across the country! The whole process and end result were great.
In her free time, Tiffany enjoys playing with her cat Tom and playing too much Rock Band.
Groove Jones worked with HLK Agency for their client Bayer Crop Science Group to create an innovative augmented reality (AR) experience to demonstrate how high winds impact traditional corn versus Preceon™ Smart Corn System short-stature corn hybrids. Case study - https://pulse.ly/pkprvrekjqThis interactive platform complements a print campaign and serves as a centerpiece at trade show events.
Groovers being Groovers. We had a fun time at the Groove Jones studio - recording audio today for one of our latest experiences. No AI here, just real people making as much noise as humanly possible! (Plus a dog.) 🐕🦺...
We`re thrilled to be part of this incredible journey through time. FC Dallas is honoring its past in style, with former Dallas Burn legends Paul Broome, Jeff Cassar, and Chad Deering igniting the shield before the match. But that`s not the only magic that`s being brought to the game!
Step into the action with us! Groove Jones, in collaboration with FC Dallas, has crafted a mind-blowing virtual game experience. Our extended reality scanner offers a 360-degree scan, placing you right in the heart of the action alongside current FC Dallas stars as they face off against the legendary Burn greats.
This is where history meets innovation. ⚽🚀
The match starts at 7:30 pm tonight! See you there!
3M worked with Groove Jones to demonstrate the hanging capabilities of Command™ Brand, in a captivating manner. Check out the case study: https://pulse.ly/tq5uqvhsyz
The goal was to use augmented reality to help inspire consumers with what they can hang from Command™ Damage-Free Hanging Solutions, highlighting the hook’s strength and utility. The desired outcome was to enable users to virtually hang various items on different surfaces using the Command™ 10 lb X-Large Utility Hook, and be demonstrated at CES.
Elevate Your Brand with Groove Jones` Personalization Engine! This AI-powered platform for engagement marketing combines Generative Art and AI to create captivating campaigns that resonate with your audience. https://pulse.ly/6v1toj8qhn
With a powerful AI and machine learning backbone, this innovative platform ensures your brand`s values and goals shine through. Rapidly deploy custom generative art campaigns in weeks instead of months.
From sports to fantasy adventures, seasonal keepsakes to fashion enthusiasts, the Personalization Engine™ brings your campaigns to life in a way that`s uniquely you. Experience cost-effective scalability that caters to your brand`s distinct needs while crafting engaging, personalized content. 🚀🌟
#MeetTheGroovers - This week we’re spotlighting one of our Digital Innovation and Experience Strategists, Jeff Kreinik!
Jeff has been with Groove Jones for a year and a half and brings experience on the agency, event production, and event technology side of things to the GJ team.
Prior to Groove Jones, Jeff spent time as VP of Business Development at NVE Experience Agency, COO at HUKA Entertainment, and VP of Sales and Marketing at Front Gate Tickets (now Live Nation/Ticketmaster).
In his free time, Jeff enjoys playing guitar, traveling, and woodworking.
We are thrilled to announce that Groove Jones will be represented at the upcoming Career Expo next week by our very own Ahsan Ali Khoja! Join us at the Ismaili Professional Network`s Career Expo, where Ahsan will shine a light on the fantastic opportunities at Groove Jones.
📅 Date: Wednesday, April 24th ⏰ Time: 2:00 PM to 5:00 PM 📍 Location: Ismaili Center, 2500 Dickerson Pkwy, Carrollton, TX
This event is a prime opportunity for networking and exploring career possibilities in various industries. It`s also a chance to connect directly with Ahsan and learn more about what makes Groove Jones a leader in our field.
Some studies show customers who can experiment with a product in augmented reality are 25% more likely to complete a purchase. This article explores the Top Immersive Retail and E-commerce Vendors in 2024 by XR Today. Groove Jones was selected as one of the Top 10 studios in the space. https://pulse.ly/1te6uhngzy...
@groovejones will be at @SXSW this week. Jeff Kreinik will be speaking at the @8thwall @ninantic Fireside Chat event on March 12 at Ellis Bar on 111 Congress Ave. Austin TX. Jeff will be speaking about how we help brands with Digital Innovation and Experience Strategy leveraging AR, AI, and Spatial Computing. If you will be at SXSW, contact Jeff or the Groove Jones team directly so we can meet up.
Learn more about the event here - https://pulse.ly/vdfawme2df
Groove Jones is honored to be ranked #1 on Creativepool.com`s Top 10 Agencies list for VR / AR! 🏆 Creativepool is a renowned global network in the creative industry, bridging the gap between employers and talented professionals worldwide. Their platform features creative job boards and enables creative minds to display their work while connecting agencies with potential clients.
We`re thrilled to be recognized as a leading force among the top creative studios in the VR / AR domain. Check out the details of our achievement at https://pulse.ly/lqij9bgbqf 🌐
Groove Jones is thrilled to have collaborated with the @spirithalloween creative team for the fourth time, bringing holograms to life in their newest in-store displays! Check out the case study - https://pulse.ly/bynfk6ktug
Our team used cutting-edge holofan technology to make this spine-tingling experience possible. These high-end holofans use LED fans to conjure up astonishing 3D images. The fan spins at lightning speed, while LED lights on the blades create images that seem to materialize as floating holograms—truly a sight to behold! 🌀👻
🏆We`re thrilled to share our recent successes at the 2023 Davey Awards with Toyota Motor North America and Open For Magic sELFie Studio Uses AI Generative Art to Turn You Into a Keebler Elf Keebler Open For Magic Selfie
Advantage Unified Commerce, Ferrero SpA & the Keebler Company! Check out our press article: https://pulse.ly/xkojnortkk
🥇 Toyota Motor North America took home Gold for the immersive Toyota Crown Virtual Tour
🥈 Our collaboration with Advantage Unified Commerce Ferrero SpA and the Keebler Company on the Open For Magic sELFie Studio earned a Silver.
Back at it again! Last year, Groove Jones worked with @fcdallas to produce an epic AR fan experience. This year, we took it up a notch with some updates and the return of the AR mural, hitting both Toyota Stadium and Dallas Love Field Airport! Case Study: https://pulse.ly/y4mbn14jqp
Scan, activate, and watch Maarten Paes, Jesus Ferreira, and Paul Arriola burst out of the mural with a blaze of red flames, showcasing their signature moves and pumping up the fans like never before!⚽
Delve into the truths of history with Groove Jones` Zion Cemetery VR Experience. https://pulse.ly/l08ompqbni
Guided by the powerful spoken word poetry of Ebony Payne-English, this VR experience unveils the untold stories of lost souls. Original artwork and scarce documents transport you through the 20th century, offering a visceral understanding of racism`s impact on sacred land.
What sets this VR experiece apart? Hand-tracking technology, eliminates the need for controllers, allowing you to interact seamlessly with the history.
The VR experience is a poignant confrontation with the harsh realities of life in the Jim Crow South. It invites reflection on the enduring impact of Jim Crow on our society today and serves as a solemn memorial for the individuals interred at Zion Cemetery.
Groove Jones Presents: A Beginner`s Guide to the Apple Vision Pro ✨Check it out: https://pulse.ly/ftlxcgpyrq
Apple Vision Pro is a revolutionary headset that`s not just another VR device, but a true Spatial Computer. Blending the best of VR and MR, it`s a game-changer in extended reality.
So, what are some things that make it special?
1. Spatial Computing Integration: Seamlessly merges digital and physical worlds. 2. Photo Realistic 3D: Digital content that looks astonishingly real in your space. 3. Advanced GUI & Menus: For a new level of interaction. 4. Beyond VR: More than a VR headset, it`s a comprehensive MR experience. 5. Micro-OLED Displays: Each eye gets a display sharper than a 4K TV. 6. Immersive Experience: Unparalleled clarity and immersion.
With our roots deep in XR, creating content for Oculus Quest and HTC Vive, we`re thrilled about the Apple Vision Pro. It`s not just an advancement; it`s the new gold standard in Mixed Reality.
As we prepare for the clock to strikes midnight, we bid farewell to the past and step into a brand new chapter filled with endless possibilities.
🌟🎆 Groove Jones is thrilled to welcome the New Year with open arms and a heart full of excitement. In this new year, we`re dedicated to delivering even more captivating and innovative solutions that ignite imaginations, spark connections, and leave a lasting impact. 🚀💡
🍂Wishing you a Joyful and Grateful Thanksgiving from Groove Jones!
🦃 This Thanksgiving, we`re taking a moment to express our deepest gratitude for the incredible connections we`ve made and the moments we`ve shared. 🌟 From the entire team at Groove Jones, we thank you for being a part of our journey.
Happy Super Bowl Sunday!! At Groove Jones, we`re reminiscing on some of our favorite Super Bowl projects! 🏈✨
We transformed game day, letting fans throw the ultimate touchdown from the 50-yard line and step into the feet of a football player. 🎮 For Sleep Number - 6,000 participants stepped into their QB dreams, proving that with great sleep and cutting-edge VR, you`re always ready to play your best game. For Kaiser Permanente, we helped them with a VR experience at Super Bowl 50 - check out those oversized Football helmet heads. Ready to elevate your fan experience? Click the link in our bio to get in touch.
For more on these projects, check out: https://pulse.ly/ozx8pmrobv https://pulse.ly/nwfzcxago8 https://pulse.ly/zqpdn0a4pi #SuperBowl #VR #GrooveJones #FanEngagement...
Check out our case study on how Groove Jones collaborated with National 4-H Council and the University of Arizona Cooperative Extension to launch an educational journey into the world of Augmented Reality (AR). https://pulse.ly/smfkfyqyfv
Get a behind-the-scenes look at our interactive web application that lets users experience the thrill of a rocket launch, controlling variables like mass, thrust, and duration. It`s not just about the technology; it`s about inspiring the next generation of scientists. Explore, learn, and be amazed!
Let`s talk holograms 💫 Check out how Groove Jones utilized Holograms: https://pulse.ly/syzzqtwfwn
In 1947, physicist Dennis Gabor pioneered holography while aiming to enhance electron microscope resolution. The invention gained momentum with the emergence of lasers in the 1960s, crucial for producing stable holograms.
Despite early limitations, holography evolved into a powerful tool for captivating audiences. Today, marketers seek impactful methods to seize attention in a crowded landscape.
Holograms serve to showcase the extraordinary, drawing attention with their mesmerizing magic and awe-inspiring visuals.
Today, marketers harness holographic techniques such as Pepper`s Ghost, Holoscrim projection, and hardware devices like Proto and Holofans to captivate and entertain audiences.
Groove Jones boasts extensive expertise in holograms, 3D effects, and holographic techniques, and we`re excited to share some insights in this article. ✨
We are so proud to partner with Be Pro Be Proud (BPBP) to revolutionize the way we inspire the next generation of the skilled workforce through cutting-edge VR technology. https://pulse.ly/1zw1gc3ert
Introducing "Truck Tech," our Virtual Reality game that offers a deep dive into the realm of diesel technology repair. 🚚🔧 Players will find themselves in a meticulously detailed truck center repair facility, where they can explore and learn about the diesel tech industry firsthand through interactive gameplay.
This project is a commitment to educating and empowering the future workforce with knowledge about viable and rewarding career paths in skilled trade.
Looking for some kick-ass merch with a touch of AR?💥
We built our very own merch store to show off some of the technologies we are building for our clients. Including using AR for virtual try-ons for shopping! Visit https://pulse.ly/c0cvrnjvqy to check out our store and shop yourself.
With AR, you can view some of our merchandise on your desk, coffee table, or kitchen counter. Just look for any products that have the LOOK FOR AR logo icon.
Did you know that merchants who use AR see immediate benefits to implementing AR in their shopping experience? According to Houzz CE Add Tatarko, users of AR tools were eleven times more likely to make a purchase.
In need of some AR magic for your business? Contact us today!
Groove Jones Wins 3 Awards in the 2024 Hermes Creative Awards! 🏆 Hermes Creative Awards today announced the winners for the 2024 international awards competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. In this year`s competition, Groove Jones took home 3 prestigious awards from over 6,500 entries from around the world - 2 Platinum Awards and 1 Gold Award! https://pulse.ly/mjnumawfag
🥇 Platinum Award: Project: Zion Cemetery Remembrance Experience Client: Special Angels Investments Category: Electronic Media/Social Media/Interactive Media
🥇 Platinum Award: Project: Modelo Día de los Muertos World Client: Constellation Brands – Modelo Category: Electronic Media/Social Media/Interactive Media
🥉 Gold Award: Project: Keebler Fudge Stripe sELFie Studio Client: Ferrero SpA and Keebler Company Category: Electronic Media/Social Media/Interactive Media/Website Overall
#TBT 🏈 Football season is officially BACK and we`re throwing it back when Groove Jones brought the magic of VR to Friday Night Light style High School Football games all across the country🎮🏟️
We introduced the Quarterback Challenge game, where fans stepped onto the center of the football stadium and put their passing and targeting skills to the test!
Players aimed to pass footballs through various targets on the field, with bragging rights on the line. But that`s not all! We had TWO versions of the game: an Under Armour-branded game and a U.S. Army-branded game, both making appearances on the tour.
Let`s kick off this football season with the same energy and excitement. Who`s ready for some epic gridiron action? 🙋♂️🙋♀️🏈
Groove Jones had the honor of partnering with Special Angels Investments, LLC 501(c)(3) to develop an immersive and educational experience centered around Zion Cemetery in Tampa, Florida. 🕊️Check out the case study: https://www.groovejones.com/journey-to-revive-zion-cemetery-through-immersive-technology/
As the city`s oldest known African American Cemetery, this historic site deserves recognition and preservation.
Explore and witness the dedication to transforming this sacred ground into an interactive teaching tool using cutting-edge technology.
Let`s collectively illuminate a significant yet often overlooked part of our history. 🕯️
We`re ecstatic to announce that Groove Jones has clinched the 2023 Chief Marketer Pro Award for "Best Use of AR/VR/XR"! 🏆✨ https://pulse.ly/udbbr3qlvr
Our collaboration with X-FCTR brought to life an unforgettable experience for Target: "Bullseye’s AR Holiday Adventure." 🎯🎄
Being recognized by Chief Marketer is a testament to our commitment to innovation and immersive experiences. Check out the winning campaign at the link below! 🌟
This week we’re spotlighting our amazing Sales Executive, Bobby Ennis, who has been with GJ since day one and helped get the whole party started back in 2015 - back when it took three suitcases full of gear to show an ad agency a VR experience!
Bobby brings his love of creative technology and strategic mind to many long-term clients and the GJ team and loves watching each and every project grow from a simple conversation into an award-winning experience.
Before Groove Jones Bobby worked for Arthur Andersen`s technology consulting group, and for years in the experiential marketing world as a consultant, trusted advisor, contractor, and freelancer.
In his free time, Bobby enjoys music, Eastern philosophy, and his very deep passion for pickleball and destroying his opponents, no matter the age or gender, he`s in it for utter destruction and competition. And when he`s not destroying pickleball opponents he loves hanging out with his wife and two daughters and watching them play soccer.